Who is BRAND. Creative Lab.

BRAND. Creative Lab is an independent creative studio based in Italy, dedicated to hospitality and lifestyle brands that want to stand out. We design visual identities, websites, marketing campaigns, photography and video content that turn an idea into a recognizable, lasting presence.

Our method brings strategy, design and production under one roof: six disciplines — branding, marketing, web, photo, video and social media management — work as a single mind, with no middlemen and one point of contact. We work with hotels, restaurants, destinations and lifestyle brands looking for a partner able to think the brand as a whole, from image to performance, from storytelling to conversion.

BRAND. Creative Lab was founded on the experience of Carmine Filice and a collective of creatives and strategists with over seven years of craft and more than ten brands launched. We believe a brand should feel inevitable: that is why we build identities, worlds and stories that refuse to be forgotten.